Is your digital experience built for real shopper behavior?
When building a product or website, we often assume our customers will behave logically. In reality, they often don’t. The good news is that this seemingly aberrant behavior is surprisingly predictable.
In this ebook, FullStory and experimentation consultancy Brooks Bell outline the four key principles of behavioral economics that you should use to build an emotionally resonant, intuitive digital experience.
- How to reduce choice overload so shoppers find their perfect product with ease.
- How leading brands use social proof to inform customers and reduce purchase anxiety.
- How you can successfully leverage behavioral economics principles to increase conversion.
- How to apply the EPIC framework to uncover, test and improve the pitfalls in your digital experience.