Blog test stream

FullStory is your digital experience analytics platform for on-the-fly funnels, pixel-perfect replay, custom events, heat maps, advanced search, Dev Tools, and more.

  • Bootstrapping an Availability program using SRE principles

    Bootstrapping an Availability program using SRE principles

    Learn how we leveraged the principles of Site Reliability Engineering to stand up a program to measure and optimize FullStory’s availability.

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  • Holiday code freezes: Unwrapping the pros and cons

    Holiday code freezes: Unwrapping the pros and cons

    Code freeze has been a standard practice for ecommerce sites for years. But are the benefits still worth the risks? Let’s explore.

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  • 3 traits of DXI-ready companies

    3 traits of DXI-ready companies

    What are the components of a company that’s ready to accelerate digital experience? Find the 3 traits of Digital Experience Intelligence-readiness.

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  • Creating scalable, testable, and readable React apps: Part 3

    Creating scalable, testable, and readable React apps: Part 3

    Should you separate React components into different categories? We think so. Read on to find out the benefits and concerns of doing so.

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  • How online mortgage lenders can win the digital experience game

    How online mortgage lenders can win the digital experience game

    Four ways online mortgage lenders can make their digital experience stand out in the crowd, and how Digital Experience Intelligence helps.

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  • Try this two-part framework for product management career success

    Try this two-part framework for product management career success

    Learn to build your personalized career development rubric, and how to apply it to find the perfect product management role for you.

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  • What's a scroll map? How to build, analyze, and use scroll maps

    What's a scroll map? How to build, analyze, and use scroll maps

    See how far users scroll and get stakeholders on the same page when it comes to prioritizing content and features within a given page design.

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  • 5 steps to size up digital experience privacy

    5 steps to size up digital experience privacy

    If you’re evaluating privacy in your stack of digital experience tools, follow these five steps to see if you’re employing current best practices.

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  • 5 rapid-fire A/B testing tactics for digital experience

    5 rapid-fire A/B testing tactics for digital experience

    A/B testing is utilized by teams of all stripes for quick experimentation. Learn how DXI tools can take these tests a step deeper.

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  • Product roadmap alignment and buy-in: Tips for product managers

    Product roadmap alignment and buy-in: Tips for product managers

    Sanity-saving ways product managers can use data to keep cross-functional teams in sync by focusing on people, processes, and tools.

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  • Quantitative data examples to help you understand how to take action

    Quantitative data examples to help you understand how to take action

    Quantitative data is used for calculations or obtaining numerical results. Learn about the different types of quantitative data uses cases and more.

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  • Aligning systems with Digital Experience Intelligence

    Aligning systems with Digital Experience Intelligence

    By adding agility to your tech toolkit, best-in-class DXI platforms reveal your biggest digital experience opportunities while uniting siloed teams.

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  • Increasing cost awareness by modeling cost-saving projects

    Increasing cost awareness by modeling cost-saving projects

    Part II of a series about how FullStory’s Technical Program Management team increases cost awareness by modeling cost-savings projects.

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  • The 8 heatmaps growth-focused teams should keep an eye on

    The 8 heatmaps growth-focused teams should keep an eye on

    Heatmaps can provide rich information about your website. Here, we explore examples of 8 great heatmaps and use them as inspiration for web strategy.

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  • 8 website heatmap examples to better your bottom line

    8 website heatmap examples to better your bottom line

    Heatmaps can provide rich information about your website. Here, we explore examples of 8 great heatmaps and use them as inspiration for web strategy.

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  • 4 ways to improve your holiday shopping experience, according to consumers

    4 ways to improve your holiday shopping experience, according to consumers

    We surveyed 1,600+ US consumers to find out how and where they plan to shop for holiday gifts—plus what they expect from retailers.

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  • The death of identity: Knowing your customer in the age of data privacy

    The death of identity: Knowing your customer in the age of data privacy

    As privacy demands grow, businesses have the chance to rethink their relationship with customer data to focus on first-party and behavioral data.

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  • Categorical vs. quantitative data: The difference plus why they’re so valuable

    Categorical vs. quantitative data: The difference plus why they’re so valuable

    Categorical & quantitative variables both provide vital info about a data set. But each is important for different reasons and has its own pros/cons.

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  • Best practices for enhancing digital experience with analytics | Qualtrics

    Best practices for enhancing digital experience with analytics | Qualtrics

    Learn best practices for using digital analytics to design exceptional customer experiences in this guide.

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  • Qualitative vs. quantitative data: what's the difference?

    Qualitative vs. quantitative data: what's the difference?

    Qualitative and quantitative data differ on what they emphasize—qualitative focuses on meaning, and quantitative emphasizes statistical analysis.

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